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What are cookies?
This website uses – like most other sites – cookies. Cookies are small text files that will be stored on your computer, phone, tablet or comparable unit with the purpose of recognizing the device, remembering preferences, create statistics and target adverts. Cookies can contain text, numbers or dates but no personal data is stored in a cookie, and they cannot contain malicious code (e.g. a virus). We, and the following data processors have access to the data stored: Microsoft Ltd., Google Ltd., Match2One AB and Facebook Ltd.
If you delete or block cookies adverts will become less relevant for you and appear more often. You may also experience that the website does not function perfectly and there may be content you do not have access to.
Said log files will be used both for monitoring traffic on the site and as a security measure. One of the reasons why we collect IP-adresses is that we can use them to prevent hacker attacks.
If we in the log files can see an unusual pattern in where the traffic is coming from it can be a sign of an attempted hacker attack. By monitoring the users’ location via IP-addresses we are better equipped to prevent hacker attacks.
Log files, including IP-addresses are stored for 5 years before they are deleted.
Some of the data we collect through cookies is used to analyse our users’ behaviour on the site. The cookies can give us an overview of what type of devices the site is accessed via, what pages the users visit, what marketing channels the users come from, and how long time they spend on the site. If users click on ads or affiliate links on the site it will also be registered and included in our analyses of the site.
We use the data to optimize our own marketing efforts and as a tool to improve user experience and optimize our website plus to target online ads, so you will be presented for ads that are more relevant for you.
Besides us certain third parties also leave cookies on your hard drive when using the site. You can read more about, which third parties under “Third party plugins that leaves cookies”.
What cookies do we use?
You can see a list of the cookies that are stored on your hard drive, mobile or tablet when you use our site, in the bottom of this page. In the following we will elaborate on the use of different types of cookies.
Periodically the website uses heat maps, which show the users whereabouts on the site. These data and information about this will be stored.
Specifically heat map is a tool to identify how the specific movement of the users on the website happens, and can be useful to know in the process of optimizing our website and its layout.
Cookies used for analysis
The site uses the programs ”Google Analytics” and ”Matomo” to analyse from which geographical locations the users access the site. That can be identified via the users’ IP-addresses.
The geographical location means – as mentioned earlier – that we are unable to see the users’ addresses or exact locations, however the level of detail is that we can see from which city the user access the site from.
The reason why we obtain information on the user’s geographical location is first and foremost to make sure that we only permit access to user’s that are not restricted due to local legislation on gambling.
The site also collects anonymous statistics of the user’s visits on the site, including the number of visits, the average time spent on the site and which pages have been loaded. The aim is to segment the site’s users based on factors such as demographics and geography, which makes it possible to structure and understand the target audience with a view to present online ads to them.
When you use this site cookies are stored on your hard drive, mobile or tablet that ensures that online ads can be targeted to be especially relevant for you, when you use social media like Facebook and Instagram, and when you visit other websites. It may also mean you are presented banner ads from us when you browse on other websites.
The targeted marketing efforts ends no later than 180 days from the time you last visited the site. You can also avoid targeted ads by deleting or blocking cookies.
Third party cookies that leaves cookies
On the website you may encounter various external plugins, such as embedded Youtube videos or similar features. These plugins may leave a cookie on you hard drive, mobile phone or tablet. This category of cookies stems from third party services on the site.
Common third party cookies include:
- Youtube – May figure on the site due to embedded videos on the site
The reason why we have included these features on the site is that it may allow us to offer our users more features (such as videos) and other advantages.
How long do we store user information?
Information about the users’ visits on the site is store up to 26 months in Google Analytics. If a user visits the site again during the 26 months the storage period will restart and be stored for 26 months from that moment. That is also known as ‘data retention’.
Data collection is in accordance with Google’s guidelines and do not contain any personal information of the users.
The aim of the on-going collection of data and storage of data in up to 26 months is to give our users the best possible experience on our site.
Google Analytics data is stored up to 26 months to be able to create statistics of the site’s annual development and to have comparable data going back, and to measure the site’s traffic.
Users that have interacted with or visited the site via Facebook Marketing will be stored in a Facebook Pixel for up to 180 days, in accordance with Facebook’s guidelines. All data is anonymised by Facebook.
The aim of the Facebook Pixel is to target ads and marketing from the site via Facebook and to present the users for ads matching their interests and needs.
How can I avoid cookies?
If you do not want to store cookies on your hard drive, mobile phone or tablet you can delete them any time, which is simple and not very time consuming. You can find a guide to deleting cookies on the following link.
If you do not wish that your hard drive, mobile phone or tablet stores cookies when you are surfing online you can choose to block all cookies or to receive a warning every time you computer, mobile phone or tablet wants to store a cookie. In the following link you can find a guide on how to change the settings of your browser to block cookies.
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